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ABUS Manufactory Performance helmets – Made in Italy

Whether you go for a coffee ride or a road bike race: With our "Made in Italy" helmet portfolio, the road becomes the destination. In the helmet models "Made in Italy" ABUS engineering art and the highest safety standards meet "Dolce Vita" and sporting excellence. A fusion that is as fascinating as Italy itself.

With these theme pages, we would like to invite you on a journey to Italy – and show you what "Made in Italy" means to ABUS.

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Manufactured with love

The quality of a product is only as good as the expertise within the company: This conviction has guided ABUS since its founding in 1924. The clear commitment to in-house expertise along the entire value chain has been a central pillar for the best possible security and quality ever since.

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Production in the birthplace of cycling

The next logical step was our own ABUS helmet production in Italy, the birthplace of cycling. Here we continue to expand our expertise as a helmet manufacturer. Since 2016, our factory at the foot of the Dolomites has been producing performance helmets that do not come off the assembly line: They are manufactured as if in a manufactory - perfected by hand and developed together with professional athletes.

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Italy is much more than an important production location:

The land of love and pleasure is a source of inspiration for us. Here we can strengthen our competencies as a helmet manufacturer, here the cycling vibe pulsates like in hardly any other country. On alpine passes, cypress-lined serpentines or seemingly endless coastal roads, we trace Italy's cycling DNA. Because with our high-end "Made in Italy" road helmets, we want to bring the Italian attitude to every route.

This puts the focus clearly on passion.

Whether coffee rider or road hunter: With our helmet portfolio "Made in Italy", the road becomes the destination. Since 2016, the ABUS road helmets "GameChanger" (2017), "AirBreaker" (2018), "StormChaser" (2020) and "PowerDome" (2022) have been created under the Italian sun - an hour's drive from Venice. In the models, ABUS engineering art and the highest safety standards meet "Dolce Vita" and top sporting performance. A fusion that is as fascinating as Italy itself.

On the following pages, we would like to invite you on a journey to Italy - and show you what "Made in Italy" means to ABUS.

Welcome to Made in Italy

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