Italy is much more than an important production location:
The land of love and pleasure is a source of inspiration for us. Here we can strengthen our competencies as a helmet manufacturer, here the cycling vibe pulsates like in hardly any other country. On alpine passes, cypress-lined serpentines or seemingly endless coastal roads, we trace Italy's cycling DNA. Because with our high-end "Made in Italy" road helmets, we want to bring the Italian attitude to every route.
This puts the focus clearly on passion.
Whether coffee rider or road hunter: With our helmet portfolio "Made in Italy", the road becomes the destination. Since 2016, the ABUS road helmets "GameChanger" (2017), "AirBreaker" (2018), "StormChaser" (2020) and "PowerDome" (2022) have been created under the Italian sun - an hour's drive from Venice. In the models, ABUS engineering art and the highest safety standards meet "Dolce Vita" and top sporting performance. A fusion that is as fascinating as Italy itself.
On the following pages, we would like to invite you on a journey to Italy - and show you what "Made in Italy" means to ABUS.
Welcome to Made in Italy